"Technology Creates Love". Winalite, started in 2007 in China, works by this principle. Their key product, love moon sanitary napkin is a blend of technology and thoughtfulness to deliver to women just what they want. Winalite is a network marketing company that has, in the course of three years expanded to reach international markets. Let's find out what's behind this growth and see if this business is as sturdy in the long run as it is now.
Products
Winalite sells women's hygiene products, shampoos, cell phones and baby diapers. The Love Moon sanitary napkin is the flagship product of this company. The company has two huge state-of art manufacturing units in Guangdong and Chongqing.
Love Moon - Anion Technology
Love moon sanitary napkins have an edge over competing products because of their anion padding. This negative ion technology is said to help prevent diseases and offer several health benefits to users. The company claims that regular usage of these sanitary napkins result in relief from lethargy, migraines, stress and infections.
The Company
Winalite was founded by Mr ChenHuai De in January, 2007 in China. The company gained popularity in a short span of two years because of its key product, Love Moon. Now the products are sold by distributors in several countries such as US, South Korea, Malaysia, Singapore, Indonesia, Philippines, Thailand, Taiwan and Hong Kong etc. The company has more than 500,000 distributors worldwide and the business has almost reached its billion dollars milestone in US alone.
The Business
Distributors can choose from four entry levels - Silver, Gold, Platinum and Diamond. Income is in the form of commissions, sponsorship bonus, multiplier bonus and leadership matching bonus. Apart from money, achievers get car incentives and family holiday packages.
The company expects a tremendous increase in demand for sanitary products in the coming years. This trillion dollar wave is said to have created the "tsunami of business opportunities". Is this really a tsunami or just a tide of false expectations? Let's find out.
Pros of Winalite Pro
- The products are needed on a regular basis; that means regular income for reps.
- The product demo alone is enough to sell the product. This product has a clear edge over competing products; it's unique and has a patent to protect its individuality.
Problems of the Business
- The product is women oriented. It might be difficult to sell face to face.
- There's too much hype over the anion element. In a bid to generate income, some reps have assigned miracle-healing powers to these anion strips.
- Approaching friends or relatives with a plan to sell them your products is not going to fetch you enough income or take you anywhere near the car and holiday incentives.
- The pay out structure of the business is geared towards high volume sales and large teams. The standard training provided does NOT lend itself to high volume sales through friends and family. Reps looking for long term incomes to replace their current incomes have a low probability of ever meeting their own expectations due to the limited training Winalite provides to reps on HOW to get more sales and recruits more reps.
Competitors
This field has well recognized brands such as Always and Stayfree. Customers who're comfortable with these brands wouldn't like to move over to another brand just because a distributor claims it's better.
Brand affiliation is a touchy subject to women and their personal feminine products. The stiff competition from Kortex, O.B., Playtex, Tampax, Seventh Generation, and Pearl are just a few companies in this competitive space. Then there is the difference from sanitary napkins to using other products like tampons, menstrual cups, cloth menstral pads, and diaphrams.
Winning With Winalite
Winalite seems to be a decent business to take up. However, if you want to enjoy the full benefit of what the business has to offer, you need to be proactive about marketing your products. You'd get much better response when you promote your products through a media like the internet than when you meet people individually. This way you get to convey your product information to many people at a time; this beats one to one marketing.
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